15 Reasons People Love Going to Costco More Than Regular Grocery Stores (2024)

- SHOPPING

There’s a lot to love about the big box juggernaut.

15 Reasons People Love Going to Costco More Than Regular Grocery Stores (1)

By Cat Lafuente

15 Reasons People Love Going to Costco More Than Regular Grocery Stores (2)

Edited by Michael Kurko

Updated April 16, 2024

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From Aldi and Trader Joe’s to Sam’s Club and Whole Foods, people have a ton of options when it comes time to head to the grocery to stock up on sundries and supplies.

One store that has particularly loyal customers, however, is Costco. Perfect for saving money on groceries, the bulk outlet even requires folks to pay an annual fee in order to step foot through the door.

So what is it that not only attracts shoppers to Costco in the first place but makes members out of them?

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Free samples

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Let’s start with the obvious. On some days, usually busy shopping days, Costco literally gives out free food.

You can do a loop of the grocery area and enjoy samples of sausage, artichoke dip, cheese and crackers, appetizers, candies, various beverages, etc.

Costco also doesn’t police you so you can go back for seconds or even thirds and make a meal of it.

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The food court

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While the samples are great because they’re free, the food court at Costco has some pretty affordable options.

There’s the famous $1.50 all-beef hot dog combo, pizza by the slice or pie, sandwiches, salads, desserts, and more.

The food is actually good, too, so you’re not stuck with slimy pizza or salads with wilted lettuce.

Bulk deals

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While regular grocery stores sell plenty of items, they don’t have the bulk selection that Costco does.

From 30-packs of toilet paper to giant jars of peanut butter to enough supplements to last you months, everything's bigger at Costco.

That can mean fewer trips to the grocery store and is a godsend for large families. They even have volume sales with a $10,000 minimum.

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Friendly and helpful staff

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Sometimes you may have to wait in long lines at Costco, but by the time you get to the front, the staff is always pleasant.

They’re often adept at making engaging small talk and making sure you found everything you needed. That doesn’t slow them down either, as the staff is as efficient as they are agreeable.

Happy employees

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If you ever wondered why Costco workers are so nice, a big part of it is that the company treats its workers well.

For one, the pay is good for all of their positions. Plus, the health benefits are generous and comprehensive, including dental and vision care.

Then there’s the 401K plan, which is better than the average. Staff can even get free Thanksgiving turkeys!

Generous return policy

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Costco is famous for its generous return policy, which essentially states that if you’re not happy with your purchase, you get your money back.

There are some exceptions, like electronics, alcohol and tobacco, diamonds, and custom orders. But other than that, they’ll pretty much take back anything. It’s resulted in some bizarre Costco returns at times!

Costco Secrets: 7 genius hacks Costco shoppers should know


Competitive prices

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Because Costco sells in bulk, its prices are competitive compared to regular grocery stores.

You might spend more upfront on peanut butter since you’re buying two large jars instead of one small jar, but you’ll pay less per unit and come out on top — as long as you use it all up.

Costco also offers discounts you can’t find elsewhere, like steeply-discounted gift cards.

Huge selection

trongnguyen/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (11)

Not only are Costco warehouses giant, but so is their selection of merchandise.

If you’re shopping for salmon, for example, there are fresh, frozen, skin-on, Sockeye, Coho, King, farmed, wild, smoked, tartar, burgers, and canned options available.

Add to that the fact that Costco sells everything – from groceries and paper products to furniture and clothing, jewelry, and so much more – and you can understand the appeal.

Consistent quality

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Depending on the grocery store you’re shopping at, you may find that some days the produce selection is great, and others, it’s kind of pathetic.

Fortunately, at Costco, the merchandise situation is going to be the same every time (barring toilet paper shortages or holiday demand).

The retailer has pretty meticulous quality control protocols in place, so products will be reliable and worth your money.

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Membership literally pays off

OntheRun Photo/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (13)

There are two kinds of memberships for individuals at Costco: Gold Star and Executive. The former will set you back $60 and the latter $120.

However, the Executive level also gives you 2% cash back on all of your purchases every year. Costco literally sends you a check. So not only can you save at Costco, but if you shop there enough, you can get much more than just the cost of your membership — up to $1,000.

That’s something you won’t get at a regular grocery store.

It caters well to different needs

mandritoiu/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (14)

Are you a pescetarian? As we mentioned earlier, Costco has a diverse selection of fish.

Don’t eat meat at all? There are lots of vegetarian options at the food court and in the store. Need gluten-free products? They carry both groceries and freshly baked options, and lots of them.

The aisles are also large enough for folks in wheelchairs, and motorized carts are provided for anyone who needs them.

Surprise items

T.Den_Team/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (15)

While members enjoy shopping at Costco for practical and financial reasons, there are also some fun aspects people look forward to.

This includes finding new items, as Costco does take on new suppliers from time to time.

You may remember the first time you saw their giant teddy bear, for example, or you found a new kind of sandal in the apparel section.

Costco Insider's Guide: 12 little clever ways to get more out of your Costco membership

New electronics

mandritoiu/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (16)

If you’re not in a rush to buy groceries and grab prescriptions, it can be fun to poke around Costco’s electronics section. There’s an undeniable appeal in being able to both look and touch.

They always carry an impressive stock of the latest in TV technology, for example. You can also see what new smartphones are available and decide if you want to spring for a new one.

Nostalgia

Mediteraneo/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (17)

Shopping at Costco can be nostalgic for baby boomers since the store has been in operation since 1983.

Folks from that generation have also passed the tradition of a Costco outing down to their kids, so going shopping and having lunch at the food court feels like a rite of passage.

The $1.50 hot dog combo feeds into that nostalgia as well, as the price hasn’t changed in decades.

Cheap gas

Andriy Blokhin/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (18)

Speaking of the hot dog combo — a famous loss leader for Costco — gasoline is a loss leader for the company.

That means Costco loses money on these specific products, but the draw they provide means members spend enough money on other items to more than make up for it.

So you can lower your car costs and fill your tank after your shopping trip for less than most other places.

Bottom line

mandritoiu/Adobe 15 Reasons People Love Going to Costco More Than Regular Grocery Stores (19)

Shopping at Costco is preferable to traditional grocery stores for many people.This is because of its low prices, unique and large selection of products, free samples, and cheap food, all which will help you keep more money in your bank account.

That doesn’t mean everyone would rather be shopping at Costco, as stores like Publix and Wegmans also have extremely devoted customers.

But if you’re a large family that goes through a lot of groceries every week, Costco is hard to beat.

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15 Reasons People Love Going to Costco More Than Regular Grocery Stores (2024)

FAQs

Why do people love shopping at Costco? ›

The store boasts a wide range of premium-quality products at prices that are hard to beat, with their Kirkland Signature brand being a customer favorite,” said Susan Anderson, founder of The Worthy Goods, a guide for consumers looking to make conscious purchasing decisions.

Why is Costco better than other stores? ›

When compared to other similar retailers, Costco's competitive advantage lies in its own private label, its discount prices, and its membership dues. This has provided customers with a product that they can rely on at low prices. It is also the kind of stable business model that investors seek.

Why do customers like Costco? ›

Many people know about Costco's curated assortment and treasure-hunt appeal. By placing large orders with a small number of suppliers, those suppliers make their goods “faster and cheaper” for Costco, Fortune noted.

What's special about Costco? ›

Commitment to quality. Costco warehouses carry about 4,000 SKUs (stock keeping units) compared to the 30,000 found at most supermarkets. By carefully choosing products based on quality, price, brand, and features, the company can offer the best value to members.

What is the advantage of shopping at Costco? ›

One of the main advantages of shopping at Costco is the low prices. The company prides itself on offering its members the lowest possible prices on a wide range of products. This is achieved by buying in bulk from suppliers and passing on the savings to customers.

Why is going to Costco so fun? ›

Almost everything I've ever bought at Costco has been high quality and reliable. Costco gives you not just "cheap" groceries, but delicious food, my all-time-favorite paper towels, lots of organic options, and a fun range of items to discover, like flavorful hummus or a big box of fresh-baked cookies.

Why does everyone go to Costco? ›

Bottom line. Shopping at Costco is preferable to traditional grocery stores for many people. This is because of its low prices, unique and large selection of products, free samples, and cheap food, all which will help you keep more money in your bank account.

Who is the biggest competitor to Costco? ›

Costco Wholesale Corp's (COST) main competitors in the highly competitive retail market of large discount stores are Walmart Inc. (WMT) and Target Corporation (TGT). These companies are also sometimes classified as consumer defensive stocks.

Is Costco cheaper than regular supermarkets? ›

You can often save money by purchasing bulk grocery items at Costco. It's probably unrealistic to do all of your grocery shopping there, since there are apt to be many items you don't need to buy in bulk. You may also find that your local supermarket has a better price than Costco when an item you need is on sale.

Why is Costco so addictive? ›

So the core ingredient in Costco's addictive drug is its value proposition that stands for high-value products at the lowest prices. How does Costco manage to offer such down-and-dirty prices? For starters, it has enormous economies of scale.

Who is Costco most common customer? ›

The average Costco shopper typically visits every two weeks or around 30 times per year. Getting even more specific, the researchers determined the average U.S. Costco customer is an Asian American woman between 35 and 44 years old.

Who is Costco's target audience? ›

But compared to its peers, the wholesale club is more popular with higher-income millennial and Gen X households. In particular, Asian-American shoppers are even bigger fans of the brand, and are nearly twice as likely as the average US consumer to shop at Costco, according to Numerator's data.

Why do people buy so much at Costco? ›

Costco members frequently spend more money than they plan to, and for a variety of reasons. The fact that everything comes in huge packages is only one reason why. Costco is highly effective at getting people to make impulse purchases, too.

Why is Costco better than others? ›

At Costco, a no-frills approach keeps marketing and merchandising costs from being passed down to customers. While other stores feature elaborate displays and pristinely maintained shelves, Costco is simply a warehouse. Customers fill their carts from pallets of products piled on basic, industrial shelves.

Does Costco have a senior discount? ›

Costco does not offer "senior discounts." But the same low prices that Costco offers to all shoppers can be an especially good value for retirees on a budget.

Why do people pay to shop at Costco? ›

Why does Costco charge an annual membership fee? We strive to give our members the best products at the lowest possible prices, and our membership fee allows us to offset many of our operating costs and price our merchandise lower.

Why do people love working at Costco? ›

The main reason many workers might choose a job with Costco over a similar position at another big box store like Walmart, Home Depot, or Kohl's, is the employee benefits. Yes, Costco offers the great perks we discussed, like regular weekly working hours, higher pay, and a Costco membership.

Why are things at Costco so cheap? ›

One of the ways Costco is able to offer products at cheaper prices is by purchasing goods in bulk. When goods are bought in large quantities, the suppliers often offer discounts to the buyers. Costco has been able to negotiate with suppliers to get lower prices for the items it sells.

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