Savage X Fenty Wiki (2024)

FAQs

Who is Savage X Fenty owned by? ›

History. Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna's Instagram account.

She doesn't have total control of the company, as she holds a 30 percent stake in the brand according to Biz Journals. Savage X Fenty is co-owned by the French luxury group LVMH, and other investors.

For those who don't know, Fenty pays homage to RiRi's surname (her real name is, Robyn Rihanna Fenty). Meanwhile, Rihanna recently opened about about the 'savage' part in the June issue of Vogue, saying: “Savage is really about taking complete ownership of how you feel and the choices you make.

Fabletics is an activewear brand that sells low-price, trend-focused lifestyle and fitness clothing. It's owned by TechStyle Fashion Group, which also owns Savage x Fenty and Justfab among others.

“It is also important to note that Rihanna is soon to be a mother of two. This decision could be a means of balancing her professional responsibilities, allowing her to dedicate more time to her family.” Savage X Fenty has built a reputation of inclusivity, often celebrating plus-size and LGBTQ+ models.

Savage X Fenty - Lingerie

However, it is still co-owned by the “Diamonds” singer and a group of investors that includes luxury goods giant LVMH and Jay-Z's Marcy Venture Partners. The brand is valued at $3 billion.

Rihanna Stepping Down as Savage X Fenty CEO

As Vogue Business notes, the singer will remain executive chair of Fenty X Savage.

One of the smartest moves #Rihanna made was partnering with LVMH's incubator, Kendo, and Sephora. LVMH paid around $10 million for 50% ownership of @fentybeauty . That means almost 80% of Rihanna's net worth comes from Fenty Beauty.

On Wednesday, America's largest seller of lingerie announced it had hired Hillary Super—the CEO of Savage X Fenty, the singer-songwriter's body-positive lingerie brand—to be its new CEO, effective Sept. 9. According to her employment agreement, Super's compensation package could exceed $18 million.

When consumers made purchases, the company would automatically add a VIP membership to their shopping bags without clearly disclosing the material terms of the program. Moreover, the DAs allege that the company didn't clearly disclose the material terms of its store credits.

Why is Savage X Fenty so successful? ›

Savage X Fenty inspired a 5.3-point increase in purchase intent by reaching new and wider audiences with strongly brand-focused ads on Instagram. Savage X Fenty is a lingerie brand co-founded by Rihanna that is designed for anyone who wants to wear it.

Names including Jessie J, Sabrina Carpenter, Troye Sivan, Nas, Jazmine Sullivan, Tinashe and JoJo have all worked with Savage X Fenty, whilst its catwalk shows have welcomed performances from Tierra Whack, Big Sean, Normani and Daddy Yankee.

Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton).

History. Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler. In 2015, Fabletics collaborated with Kate Hudson to launch their first celebrity inspired line which proved to be a success, Kate Hudson owns 20 percent.

The 2022 Fashion Accountability Report by Remake gave Savage X Fenty a low score of four out of a possible 150 points. The brand scored zero points for traceability, wages and wellbeing, commercial practices, raw materials, and environmental justice.

Fenty Beauty was launched in 2017 and is a 50-50 joint venture with LVMH, which is run by Bernard Arnault, the world's second-richest person. The products are available online, as well as in Sephora stores, which are also owned by LVMH.

Rihanna's estimated net worth is $1.4 billion in 2023. She became America's youngest self-made female billionaire in 2022. Much of Rihanna's wealth has been attributed to her successful makeup company, Fenty Beauty, which she co-owns with French luxury retailer LVMH.

What is Savage X Fenty's stock price? Savage X Fenty is a privately held company and therefore does not have a public stock price. However, you may access Savage X Fenty's private market stock price with Forge Data.

From the outset, Savage X Fenty has focused on a social and digital first view of marketing the brand. The launch of the brand in May 2018 was no exception. The entire pre-launch and tease strategy took place on Instagram, in a very focused and controlled partnership with Rihanna.